Journal Articles: |
| Fares, O., Aversa, J., Lee, S. H., & Jacobson, J. (2024). Virtual Reality (VR): A review and a new framework for integrated adoption. International Journal of Consumer Studies, 48(2), 1–26. |
| Musiyiwa, R. & Jacobson, J. (2024). Leveraging influencer relations professionals for compliant sponsorship disclosure in social media influencer marketing. Journal of Interactive Advertising, 24(1), 66–83. |
| Musiyiwa, R. & Jacobson, J. (2023). Sponsorship disclosure in social media influencer marketing: The algorithmic and non-algorithmic barriers. Social Media + Society, 9(3), 1–19. |
| Soares, F. B., Gruzd, A., Jacobson, J., & Hodson, J. (2023). To troll or not to troll: Young adults' anti-social behaviour on social media. Plos One, 18(5), 1–17. |
| Aversa, J., Cleave, E., Jacobson, J., Hernandez, T., Dizonno, S., & Macdonald, M. (2023). Rollin’ papers: Newspaper coverage of the retail cannabis rollout in Canada. Newspaper Research Journal, 44(4), 154–173. |
| Jacobson, J., Rinaldi, A. G., & Rudkowski, J. (2023). Decoding the employee influencer on social media: Applying Taylor’s six segment message strategy wheel. European Journal of Marketing, 57(1), 29–59. |
| Jacobson, J., Lin, C., & McEwen, R. (2022). Information behaviour paradox: Understanding perceptions of risk and online behaviour. Library and Information Science Research, 44(4), 1–8. |
| Philp, M., Jacobson, J., & Pancer, E. (2022). Machine learning content classification and social media engagement: An examination of restaurants' use of Instagram. Journal of Business Research, 149, 736–747. |
| Jacobson, J., Gunn, F., & Hernandez, T. (2022). Stepping up as an essential service: Grocery retailing and the COVID-19 pandemic. The International Review of Retail, Distribution and Consumer Research, 33(3), 240–259. |
| Ruco, A., Baxter N. N., Jacobson, J., Tinmouth, J., & Llovet, D. (2022). Using Facebook to promote the uptake of colorectal cancer screening. BMC Public Health, 22(323), 1–14. |
| Jacobson, J. & Harrison, B. (2022). Sustainable fashion social media influencers and content creation calibration. International Journal of Advertising, 41(1), 150–177. |
| Jacobson, J., Hodson, J., & Mittelman, R. (2022). Pup-ularity contest: The advertising practices of popular animal influencers on Instagram. Technological Forecasting and Social Change, 174. |
| Ruco, A., Dossa, F., Tinmouth, J., Llovet, D., Jacobson, J., Kishibe, T., & Baxter, N. N. (2021). Social media and mHealth technology for cancer screening: Systematic review and meta-analysis. Journal of Medical Internet Research, 23(7), e26759. |
| Aversa, J., Jacobson, J., Hernandez, T., Cleave, E., MacDonald, M., & Dizonno, S. (2021). The social media response to the rollout of legalized cannabis retail in Ontario, Canada. Journal of Retailing and Consumer Services, 61, 1–10. |
| Smith, D., Jacobson, J., & Rudkowski, J. (2021). Employees as influencers: Measuring employee brand equity in a social media age. Journal of Product & Brand Management, 30(6), 834–853. |
| Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., et al. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 51, 1–37. |
| Jacobson, J. (2020). You are a brand: Social media managers’ personal branding and “the future audience.” Journal of Product & Brand Management, 26(6), 715–727. |
| Gruzd, A., Jacobson, J., & Dubois, D. (2020). Cyber-vetting and the public life of social media data. Social Media + Society, 6(2), 1–13. |
| Jacobson, J. & Gruzd, A. (2020). Cybervetting job applicants on social media: the new normal? Ethics and Information Technology, 22(2), 175–195. |
| Jacobson, J., Gruzd, A., & Hernandez-Garcia, A. (2020). Social media marketing: Who is watching the watchers? Journal of Retailing and Consumer Services, 53, 1–12. |
| Dubois, E., Gruzd, A., & Jacobson, J. (2020). Journalists’ use of social media to infer public opinion: The citizens’ perspective. Social Science Computer Review, 38(1), 57–74. |
| Jacobson, J., Gruzd, A., Kumar, P., & Mai, P. (2019). Networked influence: An introduction. Social Media + Society, 5(3), 1–5. |
| Jacobson, J. & Shade, L. R. (2018). Stringtern: Springboarding or stringing along young interns’ careers? Journal of Education and Work, 31(3), 320–337. |
| Hemsley, J., Jacobson, J., Gruzd, A., & Mai, P. (2018). Social media for social good or evil: An introduction. Social Media + Society, 4(3), 1–5. |
| Gruzd, A., Jacobson, J., Wellman, B., & Mai, P. H. (2017). Social media and society: Introduction to the special issue. American Behavioral Scientist, 61(7), 647–652. |
| Jacobson, J., Lin, C., & McEwen, R. (2017). Aging with technology: Seniors and mobile connections. Canadian Journal of Communication, 42(2), 331–357. |
| Jacobson, J. (2016). Networked spectators: Social media conversation & moderation at the Olympic opening ceremony. Online Information Review, 40(6), 746–760. |
| Gruzd, A., Jacobson, J., Mai, P. H., & Wellman, B. (2016). Understanding communities in an age of social media: The good, the bad, and the complicated. Information, Communication, & Society, 19(9), 1187–1193. |
