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Bunmi Balogun

"A magazine-style portrait of Olubunmi Balogun for MDM Cohort 19. She is smiling and wearing black-rimmed glasses, a white striped shirt with a red tie, and a red and black patterned traditional robe. She is gesturing with her hands. The editorial layout features grey and pink geometric blocks, with large stylized 'MDM' text at the top and 'W 2026' in the bottom right. White text on a pink block reads: 'LEARNING, UNLEARNING, BECOMING.' Her name, Olubunmi Balogun, is printed vertically on the right beside a barcode graphic."

Education

  • MBA (Marketing), University of Lagos
  • BSc Biochemistry, Olabisi Onabanjo University

Specialization

  • Growth Marketing, Demand Generation, Partnerships & Account Based Marketing (ABM), Digital Strategy & Marketing Operations (CRM, Automation), Digital Storytelling, AI & Human Centered Design

Biography

Olubunmi Balogun is a growth marketing strategist with over 15 years of experience driving demand generation, partnerships and go-to-market strategy across fintech, SaaS, logistics and energy sectors. Her work spans multiple markets, where she has led integrated campaigns, built scalable marketing systems and delivered measurable business outcomes.

Currently pursuing a Master of Digital Media at 91滴滴, Olubunmi is exploring the intersection of AI, human-centered design and digital storytelling. She is particularly interested in 鈥渃are-sensitive AI鈥�, rethinking how intelligent systems can better respond to human states such as overload, uncertainty and cognitive strain.

Beyond her professional work, Olubunmi is also a mother navigating life, work and caregiving. This lived experience informs her perspective and drives her interest in designing systems that are not only efficient, but supportive and adaptive to real human needs.

Why Digital Media?

I came into digital media from a background in growth marketing, where the focus is often on speed, efficiency and performance. Over time, I became more interested in the human side of systems, how people actually experience technology in real life.

As I navigate life, work and caregiving, I鈥檝e become more aware that users are not always operating at their best. This has led me to explore how digital experiences, especially AI driven systems, can become more responsive, supportive and human aware.

Digital media gives me the space to rethink and design for those moments, not just when people are performing, but when they need support the most.

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